Your website should be viewed as a similar endeavour. Some people may see this as a daunting prospect but I urge you to not see it as a problem but a fantastic opportunity.

When I was running a retail business in the 80’s and 90’s we would create printed promotional material in various formats and it was a constant source of frustration that within days of our printed materials being distributed inevitably something was spotted that was not quite correct. Or even worse a product was unexpectedly discontinued. When it comes to using the web as your main promotional resource this would be no problem.

With an easily managed content system built using WordPress it is simplicity itself to keep your content services and products bang up to date.

Your website should be treated like a living organism and constantly tended.

Unlike print there is a negligible additional cost to add more content to your site widening the likelihood of engaging your prospective clientèle. The added bonus of good informative original content relevant to your business or field, is that it has been proven time and time again that it is probably the most important factor in improving your site’s ranking in search results.

So don’t see your site as a problem; see it for the great opportunity it presents to show your business in it’s best and most current form.

If your site needs a bit of a polish or it needs completely redecorating or indeed it needs building. Why not get in touch to see how we can help.